{"product_id":"loreal-feria-absolute-platinum-hair-color","title":"L'OREAL Feria Absolute Platinum Hair Color","description":"\u003cdiv class=\"sc-e5cb9e7d-9 jszLBx\"\u003e\n\u003cdiv class=\"h-margin-t-x2\" data-test=\"item-details-description\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eL'OREAL Feria Absolute Platinum Hair Color\u003c\/strong\u003e\u003cspan\u003e gives you a bright, icy platinum look with multi-faceted shimmer that stands out instantly. Designed for anyone wanting a bold transformation, this formula lifts and lightens while keeping hair looking sleek and luminous. Inspired by modern fashion shades, it brings salon-style results straight to your bathroom.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy You'll Love It?\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eMulti-Dimensional Platinum Shimmer:\u003c\/strong\u003e\u003cspan\u003e The advanced color formula creates brilliant shine with layered tones for a true platinum finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eHigh-Impact Lightening: \u003c\/strong\u003e\u003cspan\u003eIdeal for light blonde to medium brown hair, helping you achieve an ultra-light, vibrant result.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cspan\u003e\u003cstrong\u003eSalon-Inspired at-home color:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eDeveloped by loreal color experts to deliver trendy, head-turning shades without the appointment.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eNourishing Shimmer Conditioner: \u003c\/strong\u003e\u003cspan\u003eSmooths, softens, and helps maintain hair health after coloring.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli role=\"presentation\" dir=\"ltr\"\u003e\n\u003cstrong\u003eLong-Lasting Radiance: \u003c\/strong\u003e\u003cspan\u003eKeeps your platinum bright and fade-resistant for a striking look that stays fresh.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"VIAI BEAUTY","offers":[{"title":"Default Title","offer_id":62756168466801,"sku":"LOREALFER-18484","price":4.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/1542\/9745\/files\/beub00c53t44s-800x800.webp?v=1764775142","url":"https:\/\/mimiglows.com\/products\/loreal-feria-absolute-platinum-hair-color","provider":"Mimi Glows","version":"1.0","type":"link"}