{"product_id":"loreal-feria-platinum-bounce-bond-care-lightening-system","title":"L'OREAL Feria Platinum Bounce Bond Care Lightening System","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003eL'OREAL Feria Platinum Bounce Bond Care Lightening System\u003c\/strong\u003e\u003cspan\u003e is designed to lift and lighten while keeping hair feeling strong and healthy. Its moisture-enriched lightening oil additive helps maintain the hair’s strength during the lightening process, making it ideal for anyone with light to dark brown hair who wants a bright, radiant result without excessive damage.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy You'll Love It?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eMoisturizing Purple Conditioner: \u003c\/strong\u003e\u003cspan\u003eThis hair dye kit for all hair types and textures includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eMulti-Tonal, Shimmering Feria Hair Color:\u003c\/strong\u003e\u003cspan\u003e With 50 plus bold shades ranging from deepest black hair, platinum blonde \u0026amp;amp; smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion \u0026amp;amp; the latest trends, no appointment required\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eL'Oreal Paris Hair Color:\u003c\/strong\u003e\u003cspan\u003e We offer permanent, semi-permanent, and temporary hair dye plus root cover-up, anti-brass toners, and lightening systems. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eL'Oreal Paris Innovation:\u003c\/strong\u003e\u003cspan\u003e We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VIAI BEAUTY","offers":[{"title":"Default Title","offer_id":62756168204657,"sku":"LOREALFER-18485","price":5.31,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/1542\/9745\/files\/Screenshot_2025-11-14_121011new.png?v=1764775143","url":"https:\/\/mimiglows.com\/products\/loreal-feria-platinum-bounce-bond-care-lightening-system","provider":"Mimi Glows","version":"1.0","type":"link"}