Perfect the art of soft, bouncy curls with Pantene Pro-V Curl Perfection Shampoo. Transform frizzy curls into hydrated and defined coils each time you wash. Build-up can weigh down curls, our formula gently cleanses wavy and curly hair to remove build-up and prime strands for optimal curl definition without stripping your strands. What you get are soft curls with every wash and 72 hours of curl definition when used with Curl Perfection Conditioner.